We celebrated Zoomer's first anniversary with The Zoomer Philosophy by Moses Znaimer.   In December of 1962, Hugh Hefner, the founder of Playboy magazine, embarked on a monthly series of essays which he called The Playboy Philosophy. The series lasted 25 issues, just over two years, and to read the pieces today is a revelation. They…

Designing for the mature consumer is good for everyone. “Thank God for Donna.  She's the only one who understands my ass.” One of my pet peeves has been the supposed incompatibility of the Zoomer world and the world of fashion. For some reason, people past a certain age are expected to surrender to the party…

Zoomer money, Zoomer power and the rise of the Zoomer-preneur. Imagine you’re a traveller from a distant land, and your host tells you about a group of Canadians who have unequalled financial resources, who own the most property, who buy the most products, who pay the most in taxes, who vote the most often in…

Moses Znaimer, media pioneer, creator of channels like Citytv, MuchMusic, Bravo! etc. and Founder of ZoomerMedia Limited has launched his first eBook series entitled THE ZOOMER PHILOSOPHY. Inspired by Hugh Hefner’s The Playboy Philosophy, Znaimer originally set out to write 10 chapters on what he considers to be today’s last taboo – age and aging.…

Moses was interviewed by Kobo Writing Life Director Mark Lefebvre. The podcast is available for free here. Inspired by Hugh Hefner’s The Playboy Philosophy, Znaimer originally set out to write 10 chapters on what he considers to be today’s last taboo – age and aging. Yet no matter how “old” you are, THE ZOOMER PHILOSOPHY…

Building off the success of Volume 1, Volume 2 of Moses Znaimer's popular eBook series, THE ZOOMER PHILOSOPHY, delivers 10 more must-read bite-sized chapters on the world from a Zoomer point-of-view. Inspired by Hugh Hefner's The Playboy Philosophy, Znaimer originally set out to write 10 chapters on what he considers to be today's last taboo…